Monday thoughts
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Back to the “proper” job today. Not looking good. Sales figures are dire. Adds more impetus to my drive to escape.
Anyway, so what have I been up to so far? I’ve set up a microsite using Wordpress (OK, I say microsite, I mean a blog) which is going to be my initial foray into the world of landing pages. I’ve put up a few articles of my own and interspersed them with offers and ads. My theory is that people will be sufficiently interested in the articles and the “tips” (for which read, affiliate links) that they’ll sign up either to my mailing list or my RSS feed. It’s costing me in Adwords fees to acquire these visitors - I want to keep hold of them if I can.
Results from the weekend’s activities have been basically non-existent but these are early days. The lag time that you get with web analytics, Adwords, affiliate management sites and so forth make it difficult to measure progress this early on. Not that that’s stopping me from refreshing every five minutes to see if I’ve earned any commission!
It’s struck me that I don’t even know how quickly commission would be listed after a purchase has taken place anyway. At work we’re setting up an affiliate scheme but we’ll only be recording the sale once the goods actually leave our warehouse. Is this common? Either way, I think this is going to be a long game. After all, if it was as easy as knocking up a site and collecting the money everyone would be at it.
This evening I’ve been tweaking Adwords a bit and will probably post again to the microsite to keep it fresh. I’m also going to be looking at Web CEO again to see if I can get some organic search traffic coming in to the site - and to this blog too!
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