Microsoft AdCenter random rejection hell
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They’re at it again!
Spent twenty minutes on the phone this evening to Microsoft trying to figure out why they keep rejecting my ads. There had been a minor problem at my end which I sorted as soon as they told me about it (and they only told me after I’d asked three times) but when I resubmitted the keywords they got rejected again. Turns out that once an ad’s been blacklisted you can fiddle all you like with the keywords but they won’t ever get accepted unless you also make a small change to the ad copy and resubmit that too. Doesn’t matter what you change, just add a space and then remove it and it’s enough to flick some switch inside AdCenter’s head that says “ok let’s review this again”
Finally get that ad group running and they blacklist another entire campaign. The incredibly helpful auto email says “Reasons for rejected keywords: This ad did not meet Editorial Guidelines. To find out why, in the column to the right, click Reasons for ad and keyword rejection under Related information.”
So of course I click the appropriate link and I get taken to a generic help page which tells me bugger all about why my ads have been disapproved. Utterly infuriating. I’m seriously wondering now whether I can be bothered with AdCenter. After all, who the hell uses MSN Live Passport .Net Search or whatever they’re calling it this week?
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