Facebook ads challenge my perceptions
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I’ve been experimenting with the new Facebook Ads platform. My ads have been running for a bit over 24 hours and have resulted in 20 clicks and zero sales which has cost me $1.63 (about 77p). The point of this post though isn’t about Facebook ads themselves but about my perceptions of the kind of person who would click my ad.
I’m advertising a digital photo frame which I thought of as being a geeky male gadget so I targeted males 18-35 with interests listed in photography and/or computers. Hardly anyone clicked. So out of curiosity I created a second ad, exactly the same as the first but this time targeted to females of any age who list photography as an interest. Here’s the results after one day:
Click through rate for the ad targeted at women is seven times higher. I can see four possible explanations here:
- Women are more interested in gadgets than I thought
- Women are more likely to click ads than men
- Women are more inclined to “window shop”
- My dataset is way too small to be drawing conclusions from and I should go back to doing some proper work instead of blogging about my attempts to understand women
November 10th, 2007 at 6:27 pm
obviously 4 hehe
women tend to spend more time on facebook than men (hence the larger impressions figure) and do have the tendency of clicking more as well. Don’t know about interest in gadgets for themselves, but ’tis the gift season and the boyfriend will appreciate a gadget after all…
November 11th, 2007 at 12:09 pm
Is it fair to say that women are easier to persuade than men? Who knows but I bet it’s true
– Scot