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I’ve slowly been building up my discount code site at Easy Discount Codes over the past couple of weeks. I’m using Wordpress so I can hit the ground running without having to do any up front development work and I’m hoping to get purely SEO organic traffic to keep the profit margin up.
I’ve used the Wordpress category pages to display SEO optimised copy for each merchant and then list their offers below. I’ve tweaked around with the templates so that it doesn’t show the post text on the category page so that I’ll avoid the duplicate content problem.
Several weeks have passed by and my individual posts are getting indexed but not the category pages. I’ve been scratching my head over it, wondering why Google is being so damn slow at indexing the whole site.
And then today I had a close look at the HTML of the category pages and it hit me like a wet kipper about the face : I’ve got a meta noindex on the page. I’m actively telling Google I don’t want that page indexed. Grrrr! What a pillock I can be!
One quick untick operation in the All-In-One-SEO plugin and the metas gone. One little tick and it’s lead to me wasting about three weeks waiting for my site to be indexed. Moral of the story: check and double check what you’re doing. And try not to be as thick as me.
An interesting article at Techcrunch UK highlights that 70 percent of UK web users surf at the same time as watching TV. Nice to know it’s not just me. Quite often I’m doing something unrelated to the TV programme but I also tend to look up actors’ biographies or go off at a tangent and research something that was referred to in the programme.
The bit of the Techcrunch article which caught my eye though was this bit : “…adults who surf the web for content related to what they’re watching on TV are at the same time searching for products which appeared in the show….”. This is ideal territory for the affiliate who’s quick off the mark with their PPC campaigns.
For example, I remember watching the first series of Torchwood and thinking, “what’s that bluetooth earpiece Jack’s wearing?”. Doubtless other people thought the same and if you’d been quick enough you could have found the right headset, grabbed an affiliate link and set up a PPC campaign before the end credits had rolled.
Or if you’re a fan of cookery or home improvement shows you could be advertising the products used and save people searching around for them. Most people don’t know how to use Google properly to do their own research so they’ll likely search for something like “Property Ladder dado rail”. If you’ve done the research for them you can take them straight to the product they’ve been looking at on the TV a few minutes earlier.
With some popular shows appearing on BBC3 a few days before they run on the more mainstream BBC1Â you can get a headstart on those PPC campaigns before the great unwashed masses see the programme.
It’s just been announced that the renowned sci-fi author Sir Arthur C Clarke has died at his home in Sri Lanka aged 90.
I have to admit that I’ve never read an Arthur C Clarke novel but there’s no doubting his influence on the sci fi genre and, although slightly less well-known, also on international communications. Sir Arthur is credited with inventing the concept of geostationary satellites which now enable worldwide communications in milliseconds. He came up with the idea that a satellite orbiting the Earth at a height 35786km above the surface would remain over the same point of the planet enabling it to be used to bounce signals from one part of the world to another. That orbit is now known as the Clarke orbit and that region of the Earth’s atmosphere as the Clarke belt. It was geostationary satellites that enabled us to watch live on TV so many of the events that shaped the world’s history in the 20th and 21st centuries.
Whilst best known as an author, Sir Arthur will also be remembered by people of my generation for his TV series Arthur C Clarke’s Mysterious World in which he investigated psychic phenomena.
As a geek and a paid up member of Liberty I take a close interest in internet privacy and it’s been all over the news for the past week or so. There has been a huge outcry and backlash against Phorm who have signed deals with major ISPs to track their users’ browsing habits and serve them targeted ads.
You can see to the right of this article that I’m linking to one of the anti-Phorm campaign sites. But as an affiliate my income depends on being able to track users as they move from my site to the merchants and retaining that tracking for perhaps 30 or more days. How can I be pro-privacy, anti-Phorm and an affiliate all at the same time?
Trading potatoes and sheep
Our economic system is built upon the notion of trading. Way back in history we would eat only what we foraged or hunted. Later we came up with agriculture and grew our own food. Then some bright spark came up with trading. I grow potatoes, you rear sheep. I exchange something I have for something you have. We agree on a price which is acceptable to both of us and a trade is made.
Google provides free web search but they still need to pay their staff. What am I prepared to trade in order to get access to that site? My attention, my time and my interests have a value. An advertiser will pay for targeted access to my attention for the time that I’m using Google. That’s the trade that we make in order for me to get access to free search, email and so forth.
Similarly, a supermarket shopper can sign up for a reward card to collect points and get discounts. This involves handing over some personal details about your shopping habits in return for those discounts. Personally, I don’t have rewards cards but a lot of people do. To them, that personal information is worth the value of the discounts they’ll get. To me, my privacy is more valuable and I’m not going to make that trade. That’s the choice we make.
Trust
Phorm want your personal browsing history to sell to advertisers as a profile. Your browsing history has a value to them. Would you let them have it? Maybe if you trusted them and got something good in return you would. But Phorm have a history of distributing spyware and the ISPs have been less than transparent about how the system will work. Can you trust them with your info? You might trust a supermarket chain with details of your shopping but would you trust them if they started telling your doctor how often you bought booze or your wife when you bought condoms?
There are a lot of reasons to be suspicious of Phorm and frankly they’re offering me nothing in return, certainly nothing to the value I place on the private data they want from me.
Afilliates
And what about affiliates? Yes, we make use of tracking cookies to enable our business and, no, a lot of the time our visitors aren’t aware that this is happening. The difference is how we use tracking cookies. We are not building a browsing history. We aren’t identifying a single user visiting multiple sites. We don’t set cookies that last for years. We’re just using them to track the success of our referrals and to claim the reward we are due for introducing the customer and the merchant. I’m happy that the use of cookies in affiliate marketing is above board. A website visitor can always set their browser to reject third party cookies or clear out their cookies at the end of a session if it suits them.
Profiling based on browsing history is a lucrative business but it’s also very difficult to do it correctly on an anonymous basis. When AOL released anonymized search history for their users back in 2006 it very quickly became apparent that individuals could be identified from the history of terms they searched for. We don’t know that we can trust Phorm with that data, we derive no benefit from them having it and we should err on the side of caution and resist this invasion of our privacy.