Leaving The Day Job

TV viewers surf and shop

An interesting article at Techcrunch UK highlights that 70 percent of UK web users surf at the same time as watching TV. Nice to know it’s not just me. Quite often I’m doing something unrelated to the TV programme but I also tend to look up actors’ biographies or go off at a tangent and research something that was referred to in the programme.

The bit of the Techcrunch article which caught my eye though was this bit : “…adults who surf the web for content related to what they’re watching on TV are at the same time searching for products which appeared in the show….”. This is ideal territory for the affiliate who’s quick off the mark with their PPC campaigns.

For example, I remember watching the first series of Torchwood and thinking, “what’s that bluetooth earpiece Jack’s wearing?”. Doubtless other people thought the same and if you’d been quick enough you could have found the right headset, grabbed an affiliate link and set up a PPC campaign before the end credits had rolled.

Or if you’re a fan of cookery or home improvement shows you could be advertising the products used and save people searching around for them. Most people don’t know how to use Google properly to do their own research  so they’ll likely search for something like “Property Ladder dado rail”. If you’ve done the research for them you can take them straight to the product they’ve been looking at on the TV a few minutes earlier.

With some popular shows appearing on BBC3 a few days before they run on the more mainstream BBC1  you can get a headstart on those PPC campaigns before the great unwashed masses see the programme.

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