Hallowe’en is out of the way and the Christmas ads have well and truly started running on the TV. Your serious internet marketeer / affiliate has been working on his Xmas pitch since about July and any day now is going to start reaping the rewards. I, on the other hand, have been far too busy with the new day job and a part time masters degree to pay any attention whatsoever to the forthcoming Winterval. Ooops.
As my recent posts (or lack of them) will have probably hinted I’m not really in the affiliate market these days. But now is as good a time as any to get my head back in the game. In certain sectors of the economy, Christmas sales count for something like 80% of the whole year’s profits. It’s a make or break time for a lot of retailers and it’s silly season for a lot of consumers. Things that never normally sell will be flying off the shelves and you can guarantee the year’s top toy will be as rare as the proverbial hen’s teeth. Making affiliate money at this time of the year should be like shooting cliches in a barrel.
That’s my hope anyway. The voucher code site I set up earlier in the year is still garnering a bit of traffic, has reasonable pagerank and hopefully can be quickly resuscitated to pick up on the Christmas sales frenzy.
But what’s that coming over the hill? Is it a credit crunch? A scary credit crunch?
Yep. Things might be tougher this year. Last Christmas, after I gave you my heart, I made some nice profits on pay per click ads on Facebook. This year, I’m hoping I can rely on organic traffic for my commissions. I’ve got a site or two fairly well established in Google’s eyes now and that should give me a bit of a headstart on last year. I know I’m starting far too late and don’t have anywhere near enough time to dedicate to affiliate work but I do have a powerful incentive. A decent affiliate Christmas and I’ll be seeing in the new year in Sydney Harbour. That’s the plan. Follow it here on Leaving The Day Job by subscribing to the RSS feed.